Web press —a fast, sophisticated printing press that uses roll-fed paper rather than sheets, as with a “sheetfed press.”
Wholesaler —a person or company who buys from a publisher, then resells to a bookstore or library. Sometimes referred to as a “jobber” or a “distributor.”
Widow —the last line of a paragraph that appears alone at the top of a new page.
Wire service —a news-gathering organization that sells information to its subscribers. UPI and AP are the leading ones.
Word of mouth —an informal, but important, kind of advertising in which a book is praised by one person to another.
Word processing —the electronic manipulation of text that allows a document to be monitored and corrected prior to typesetting.
Work made for hire —work done for a fee in which the author has no copyright or ownership. Under current law, must be covered by a written agreement.
Working title —a preliminary title used while a book is in preparation.
Writer’s Market — a publishing reference work important to authors. A comprehensive annual compilation of publishers’ and periodicals’ names, addresses, current needs, and general policies and contract terms.
Wrong font —(wf) a proofreader’s mark indicating that in one or more words, the printer has used the wrong font (face) of type. |
