Ragged right —a right-hand margin that does not align evenly.
Rate card —a price sheet giving the costs of media time or space advertising.
Recto —a right-hand page, as opposed to a verso, a left-hand page.
Recto-verso —two-sided printing.
Reduction —the photographic process of creating an image smaller than the original, or scaling an oversize copy for reduction. For example, a half-size image, which is a 50 % reduction, or “scale 50 %,” or a three-fourths size image, which is “scale 75 %.”
Register —the correct positioning of print on a page or, in color process printing, proper positioning of separations relative to each other so everything appears crisp.
Remaindering —a publisher’s selling of the remaining stock of unsuccessful books for a fraction of their list price.
Remnant space —random advertising space, often in regional editions, that has not been sold when the magazine or newspaper is ready to go to press. Usually available at a reduced rate.
Reprint —a general term used in publishing to describe any new printing of a book.
Repro —reproduction proof. Camera-ready copy on photosensitive paper to be pasted up on mechanicals to be photographed.
Retouching —touch-up of a photograph to correct flaws or improve appearance.
Returns —books that have not been sold and are sent back to a publisher for credit or a cash refund.
Review —a critical evaluation of a work, citing its strengths and weaknesses.
Review copy —a complimentary copy of a book sent to reviewers or potential wholesale purchasers.
Revised edition —a new edition of a previously published book containing updated or supplementary material.
RFQ —request for quotation or bid. The list of specifications of desired items that is sent to a prospective vendor.
Rights —the various rights to reproduce or publish a work in any form, in whole or in part, that its author may sell or retain.
Roll-fed press —a fast, sophisticated printing press that uses roll-fed paper rather than sheets. Also called a “web press.”
Royalties —the money paid to authors by publishers for the right to use their work, usually computed as an agreed percentage of the price per copy sold.
Rule —a line. Can be made in many different thicknesses, either with a pen, by machine, or with graphic tape.
Run in —proofreader’s notation directing that an existing break (such as a paragraph) be ignored and the text continued without break as one paragraph.
Runaround —when typeset words are set to frame artwork. A more costly form of typesetting than straight copy.
Running copy —text, as opposed to headlines.
Running heads —the title and/or chapter headings that often appear on the top of each page in a book. |
