Laminate —to bond a plastic film by heat and pressure to a printed sheet for protection and appearance.
Laser printer —a nonimpact output device that burns an image on paper through the use of a small laser.
Lay-flat binding —a special process that allows a softcover book to fully open and lie flat (so it doesn’t snap shut).
Layout —the working template of the proposed design for a printing job.
LCCN —Library of Congress Card Number. An important coding process used by libraries in cataloging.
Leading —(rhymes with “wedding”) the amount of space between lines of type.
Letterhead —company stationery that is printed with the name, address, telephone number, URL, e-mail address, and logo.
Letterpress —printing from raised letters or type, rather than from photographic plates.
Libel —written defamation of character; a legally actionable attack that tends to injure a person’s reputation, for which one can be sued.
Light table —a table with a diffused light underneath to facilitate pasteup of text and artwork.
Limited edition —a specified and limited quantity of books, often numbered and signed by the author.
Line art —a black-and-white original illustration that does not require halftone reproduction. Has no in-between tones of gray.
List —all of the titles a publisher has in print and for sale. Or the official or “listed” retail price of a book. See also List price.
List broker —someone who handles direct-mail list rentals for use in direct marketing campaigns.
List price —the full retail price of a book, without discounts. See also List.
LMP —Literary Market Place . An important overall publishing reference work. A comprehensive compilation of publishers, agents, book clubs, printers, and everyone else relevant to the book industry.
Logo —a symbol or illustration used as an identifying mark by business.
Lowercase —(lc) small letters as opposed to either capitals (uc) or small capitals (sc).
Lurker —a person who anonymously observes what everyone else is saying in a Web discussion group. |
