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Articles and Resources

Here is a sample of the type of content we provide in our monthly newsletter,
The SPAN Connection
. If you would like to recieve a free issue of our newsletter, please call 719-475-1726.

View a PDF of a sample newsletter


Additional articles can be found in our Members Only Section.

New Articles

The Six Simple Principles of Viral Marketing
by Dr. Ralph F. Wilson


Planning

What to Do When: A Book Marketing and Production Timeline
By Brian Jud


Creating Objectives for the New Year
from SPAN's Marketing Plan Workbook


Book Marketing

Seven Fantastic Copywriting Articles compiled by SPAN

Piecing Together the Distribution Puzzle
by Eugene G. Schwartz

Get More Attention For Your Website: Search Engine Optimization Strategies by Fern Reiss

Maximizing Profits and Connections at BEA by Fern Reiss

Top 10 Tips for Book Titles that Sell Well



Publicity

Talk Back Radio - Tips To Be A Star On-Air!
By Thomas Murrell

Publicity in the Spring By Pam Lontos

The Raw Truth About Persuasion and Copywriting!
By Lorrie Morgan-Ferrero



Internet Marketing

Web Traffic Strategies for Book Promoters
by Shel Horowitz

The Wisdom of Crowds: Wikiblicity
By Aaron Hierholzer


7 Steps for Creating Jump Pages that Drive Sales
By Michael Fleischner

7 Proven Strategies for Improving Your Alexa Ranking
By Michael Fleischner

Robocops by Philip Nicosia 

The "Face" of Web 3.0 Marketing
By Matthew Loop

10 Tips For Successful Facebook Marketing
By Lennie Appelquist

SEO to DAO - Evolution or Revolution?
By Andrew Catalano


"View from Here" Columns

The View From Here: The Long Tail Swats the Indies
by Scott Flora, SPAN Executive Director



More Articles and Resources

Ten Things that Agents and Editors Hate
by Rick Frishman and Robyn Spizman

How To Entertain A Thought By Maya Talisman Frost

Computer Backup Resources

Bits and Bytes Web Links

Seven Things a Self-Employed Writer Should Know About Taxes
by John Murray, CPA

The Agenting Process Explained - Part 1 by Rick Frishman

The Agenting Process Explained - Part 2 by Rick Frishman